Privacy Policy

Last Updated: August 18, 2026

Red Mile Limousine Services ("Red Mile", "we", "us", or "our") provides private chauffeur and limousine transportation services in Calgary, Banff, and the surrounding Alberta region. This Privacy Policy explains what personal information we collect when you use our website (redmilelimousine.com) or book a ride with us, how we use and share it, and the choices you have. By using our website or services, you agree to the practices described below.

1. Information We Collect

We collect personal information in the following ways:

  • Booking and reservation information. When you request a quote or book a ride through our online booking widget, we (through our reservation platform, see Section 4) collect your name, phone number, email address, pickup and drop-off addresses, flight details, date and time of service, number of passengers, special requests, and payment card information needed to complete the reservation.
  • Direct communications. If you call, email, or message us on WhatsApp, we receive your phone number or email address along with any information you choose to share in that conversation.
  • Website usage information. When you browse our website, we automatically collect technical information such as your IP address, approximate location, device and browser type, pages viewed, and referring website, using the analytics and advertising tools described in Section 3.

2. How We Use Your Information

We use the information we collect to:

  • Schedule, confirm, and provide the transportation service you request;
  • Communicate with you about your reservation, including confirmations, driver details, and time-sensitive updates;
  • Process payment for services booked through our website;
  • Respond to inquiries sent by phone, email, or WhatsApp;
  • Understand how visitors use our website so we can improve it;
  • Measure the performance of our advertising campaigns; and
  • Meet legal, accounting, and safety obligations.

We do not sell your personal information, and we do not use your booking details for unrelated marketing without your consent.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies provided by Google to understand site traffic and measure advertising performance:

  • Google Analytics — collects aggregate information about how visitors use our site (pages viewed, time on site, general location, device type).
  • Google Tag Manager — a tag-management system we use to deploy the analytics and advertising tags on this page; it does not itself collect personal information beyond what the tags it manages collect.
  • Google Ads conversion tracking — helps us measure whether visitors who click our ads go on to request a quote.

You can control or disable cookies through your browser settings, and you can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on. Blocking cookies may affect how parts of our website function but will not prevent you from calling, emailing, or texting us to book a ride.

4. How We Share Your Information

We share personal information only as needed to run our business, and never sell it. The parties we share information with are:

  • BookRidesOnline. Our "Get a Quote" booking form is powered by BookRidesOnline, a third-party reservation and dispatch platform (bookridesonline.com). When you submit a booking request, your contact, trip, and payment details are sent directly to and processed by BookRidesOnline on our behalf, so we can dispatch a driver and process payment. Their handling of your information is also subject to their own privacy policy.
  • Google. Website usage data described in Section 3 is processed by Google under its own privacy policy. Google's servers may be located outside of Canada, including in the United States.
  • WhatsApp / Meta. If you contact us via the WhatsApp button on our site, your message is delivered through WhatsApp, which is operated by Meta Platforms, Inc. and governed by WhatsApp's own privacy policy.
  • Legal and safety requirements. We may disclose information where required by law, to protect the safety of our drivers or passengers, or to investigate suspected fraud.

Our website links to our social media pages (Facebook, Instagram, LinkedIn, and YouTube) and embeds Google Maps on some pages to help you find us. These third-party sites and services operate under their own privacy policies, and we encourage you to review them before interacting with those features.

6. Data Retention

We retain booking and communication records for as long as needed to provide our services, satisfy accounting and tax obligations, resolve disputes, and comply with applicable law. Website analytics data is retained by Google according to the retention settings on our Google Analytics account.

7. Data Security

We take reasonable administrative and technical measures to protect the personal information we handle. Payment card details submitted through our booking widget are processed directly by BookRidesOnline's payment systems and are not stored on our own servers. No method of transmission or storage over the internet is completely secure, so we cannot guarantee absolute security.

8. Your Rights & Choices

You may ask us to access, correct, or delete the personal information we hold about you by emailing bookings@redmilelimousine.com or calling 587-837-1376. We will respond to reasonable requests within a reasonable timeframe, subject to any records we are required by law to keep. You can also manage cookies through your browser at any time (see Section 3).

9. Children's Privacy

Our website and services are intended for adults arranging transportation. We do not knowingly collect personal information directly from children. Children may of course travel as passengers as part of a family or group booking made by an adult.

10. International Data Transfers

We are based in Calgary, Alberta, Canada. Some of the third-party providers we rely on, including Google, operate servers outside of Canada. Where personal information is transferred internationally, it becomes subject to the laws of the country in which it is held.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last Updated" date at the top of this page shows when it was last revised. Continued use of our website or services after an update constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

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